Saudi Arabia Welcomed More Than 100 Million Tourists in 2023

Saudi Arabia, which only opened to international travel within the last few years, welcomed more than 100 million tourists in 2023, a milestone it had originally hoped to reach by 2030. The figure represents an increase of 56% compared to 2019, and a 12% rise from 2022. Notably, international visitors totaled 27.4 million, an impressive increase of 65% over 2022. Encouraged by this success, the Kingdom has set a new target of welcoming 150 million tourists by 2023. Reaching the milestone of 100 million tourists seven years ahead of schedule marks a significant achievement for Saudi Arabia in attracting travelers. Clearly, there is great interest among global tourists in visiting the country. The Kingdom’s success also demonstrates how far its burgeoning tourism product has come since the launch of its National Tourism Strategy just five years ago. With continued effort and ongoing infrastructure enhancements, the country should continue to attract attention — and travel advisors will likely want to keep it on their radars for the coming years.